01
A disclosure people can read
The consent wording has to be visible without scrolling past the button, legible on a phone, and clear about who will make contact and how.
A partner desk that reads your traffic before it judges it.
We are selective, and we say so directly rather than approving everyone and quietly rejecting later. If your traffic suits a line, you get the rules in writing, a named contact and honest feedback on what is and is not working.
Rules first. Volume second.
The fastest way to waste a partner's month is to accept their traffic, take the volume, then reject a third of it without explanation. We would rather spend an hour before launch agreeing exactly what a compliant placement looks like in your channel and your country.
That means written creative requirements, the disclosure wording we expect to see, the information we need captured, and the lines you are cleared for — in a document you can hand to whoever builds the page.
- A written brief before your first click is sent
- Real reasons when something is rejected, so you can fix it rather than guess
- Line access opened deliberately, suited to the traffic you actually run
- A named contact who knows your setup and replies within a working day
- Settlement on a stated schedule, set out in the agreement
Traffic we review.
Any channel below can work in the right line with the right disclosure. The channel is never the deciding factor — the placement is.
| Channel | What we look at | What we usually ask for |
|---|---|---|
| Search | Keyword intent, advertisement wording, whether the page matches the advertisement | Wording review, disclosure visible without scrolling |
| Display and native | Creative claims, where the placement appears, how the audience was built | Creative cleared in advance, no pressure patterns |
| Content and SEO | Accuracy of the writing, prominence of the disclosure, who owns the site | A named owner, dated content, a visible advertising disclosure |
| Where the list came from, records of opt-in, sender reputation | Documented opt-in, objection list kept in step, honest subject lines | |
| Social | Creative claims, audience construction, comment moderation | Creative cleared in advance, platform policies followed |
| Comparison and aggregation | How options are presented and ordered, and what the user is told about it | Clear explanation of what the comparison covers |
A note on incentives
Placements that reward somebody for submitting an enquiry, obscure who will contact them, or bury the disclosure are not accepted in any line of business. This is not negotiable and it applies equally to partners we have worked with for years.
What every placement has to carry.
These requirements exist because the businesses on the other side are regulated. Meeting them is what keeps a line open.
02
Careful language
Copy about insurance must not promise an outcome, a price or an acceptance. We keep a written standard and share it with every partner.
03
The page matches the advertisement
What the advertisement promises and what the page delivers have to be the same thing. Pages that change the offer between click and form are rejected.
04
Honest source information
Where traffic came from must be passed accurately. Obscuring it ends a partnership immediately.
05
Objections respected
Anyone who withdraws consent stays out, across your placements as well as ours.
06
Careful handling
Personal data is transmitted securely and kept only as long as the agreement allows. No side channels, no exports.
Getting started, in four steps.
There is deliberately no signup form on this website. Partnerships start with a conversation, because that is the only way to review traffic properly.
01
Introduce your traffic
Email the partner desk with your channels, the countries and lines you run, the websites involved and roughly what volume looks like. Screenshots of live placements help far more than a media kit.
02
We review it
We look at the actual pages: creative, journey, where the disclosure sits, how the form is built and how consent is captured. You get written feedback either way, including when the answer is no.
03
Brief and setup
Approved partners receive the written brief for their lines, everything needed to start, and a named contact. Anything that has to change is listed explicitly.
04
Launch and review
Volume opens at a level both sides can watch while quality is confirmed, then grows. Results and any rejections are reviewed on an agreed rhythm.
Payment and terms.
What you earn, when you are paid and any thresholds are set in the partner agreement for your lines and countries. We publish none of it here, because it varies with line, channel, country and volume — and because a number on a marketing page is not something anybody can rely on.
What we will say publicly is the process: terms in writing before launch, statements you can check against your own tracking, and a stated schedule rather than a vague one.
- Terms in writing before the first click is sent
- Statements you can reconcile, broken down by source
- A stated settlement schedule, not one left to discretion
- A person handles disputes at the partner desk
Partner questions.
Yes, selectively. Capacity differs by line, channel and country. If something is closed we will say so rather than accepting traffic we cannot place.
Live links or screenshots of the actual placements, the channels you use, the countries and lines you want, and an honest description of volume. One real landing page tells us more than a media kit.
We aim to reply within one working day and to finish a placement review within a few days, depending on how many pages are involved and how quickly requested changes come back.
Yes. Quiet rejection is the single most common complaint partners have about networks, and it is not something we do. You get the reason so the placement can be corrected.
Yes, though access is opened one line at a time. Each has its own creative rules and its own requirements, so each gets its own brief.
Not necessarily, but your own pages give you more control over where the disclosure sits and how the form is built, which usually means fewer rejections. We will tell you honestly which setup suits your channel.
Send one real page. It tells us more than a deck.
Introduce your traffic with live links, the countries and lines you want, and the channels you run. You will get a considered answer from a person.