01
Consent capture
Wording, page and timestamp recorded with every enquiry and kept for as long as our retention policy allows.
What we mean when we say lead quality.
Quality is the word every lead generation company uses and almost none of them define. This page is our definition, the checks behind it, the numbers we report and what happens when we get it wrong.
A quality enquiry, defined.
Five things have to be true at the same time. If any one of them fails, the enquiry is not worth having, however good the other four look.
- The person genuinely asked
They completed an enquiry knowing it was about insurance and knowing a company would contact them about it. Nothing was hidden behind a prize, a quiz or an unrelated offer.
- The consent is evidenced
The exact wording shown, the page it appeared on and the moment it was accepted are recorded and can be reproduced later, not summarised as a tick in a box.
- The details are real and complete
Contact details are verified and the information your team needs for a first conversation is present rather than left blank or filled with placeholders.
- It is still current
The enquiry reaches you while the person is still expecting a call. In motor and travel that window is short, and a late enquiry behaves like a bad one.
- You can see where it came from
The partner and the channel travel with the enquiry, so a problem can be traced to a source instead of colouring your view of the whole campaign.
Why the fifth one matters most
Insurers rarely lose confidence in a network because of one poor enquiry. They lose it because they cannot tell which enquiries were poor and why. Source visibility is what turns a complaint into a fix.
The checks behind it.
Eight controls, all applied before an enquiry is delivered. Checking after delivery only tells you what you already lost.
02
Detail verification
Contact information is checked for validity and reachability. Incomplete enquiries do not enter the queue.
03
Duplicate control
Enquiries are compared against recent network activity and against what we have already sent you.
04
Objection list
Anyone who has withdrawn consent or objected is removed before routing, alongside your own do-not-contact list.
05
Fraud signals
Patterns that suggest automated or incentivised submissions are reviewed and the source is suspended while we look.
06
Creative review
The page and the advertisement behind every enquiry are read against a written standard before launch and again on a schedule.
07
Country and licensing
Enquiries only reach businesses permitted to operate in that country and that line of business.
08
Outcome feedback
What happened after delivery comes back to us and changes how we route and which sources we keep.
What we measure and report.
Quality that is not measured is just a claim. These are the numbers we track with every insurer relationship and review together on an agreed rhythm.
| Measure | What it actually tells us | Reviewed |
|---|---|---|
| Reachability | Whether the person can be contacted on the details given. The most basic health check on a source. | Weekly |
| Contact rate | How often your team gets through. Falls first when timing slips or a source changes character. | Weekly |
| Quote rate | How often a conversation gets as far as a quote. The clearest signal of whether an enquiry was genuine. | Monthly |
| Conversion | Your outcome, shared back to us in whatever form you are comfortable with. It shapes routing. | Monthly |
| Return rate | How much you sent back and why. A rising return rate is treated as a fault on our side. | Weekly |
| Complaint signals | Anything a consumer said about how they were contacted. Reviewed individually, never as a percentage. | Immediately |
On the numbers we do not publish
We do not put contact rates, conversion figures or quality percentages on this website. They differ by country, line of business, channel and season, and a figure taken out of that context is closer to advertising than to information. Ask us for the numbers relevant to your line and we will send them with the context attached.
Returns, credits and being wrong gracefully.
Every network delivers something it should not have. What separates them is what happens next. Our position is that a return policy written into the agreement is worth more than any quality claim on a website.
Returns are agreed per line of business at the outset: what qualifies, how long you have, and how it is settled. We would rather set a slightly generous window and keep the relationship than argue about a handful of enquiries.
- Return reasons agreed in writing before delivery begins
- A stated window for raising them, not a discretionary one
- Credited or replaced according to what you prefer
- Every return investigated at source, not just credited and forgotten
- Patterns acted on — a source that generates returns is suspended, not managed
Keeping it that way.
Quality decays quietly. These are the routines that catch it before you do.
01
Weekly source review
Every active partner and channel is looked at against reachability and return signals. Anything drifting is raised with the partner that week.
02
Scheduled re-checks
Live pages and creative are read again on a rota, not only at launch. Partners know this happens and when.
03
Joint review calls
A standing conversation with each insurer relationship covering volume, outcomes and anything that felt wrong. Short, regular and on the calendar.
04
Acting on it
Sources are paused, briefs are rewritten and routing is changed. If a line cannot be run to standard in a country, we close it rather than dilute it.
Lead quality questions.
No, and anyone who does is describing your sales operation rather than their own service. What we can commit to is how enquiries are generated, what is checked before delivery, what we measure with you and what happens when something is wrong. All of that goes into the agreement.
It is agreed per line of business before delivery starts. Typically it covers unreachable details, duplication inside the agreed window, an enquiry outside your criteria, and any case where consent cannot be evidenced. The full list goes into your agreement rather than being decided case by case.
Placements that reward someone for submitting an enquiry are not permitted in any line. Pages are reviewed before launch and again on a schedule, and submission patterns are monitored. A partner found using incentives loses access, regardless of how long we have worked together.
Yes. The source travels with the enquiry. You can pause one partner without pausing a whole campaign, and we would much rather you did that than lose confidence in the line as a whole.
No. Outcome data you share with us informs how we route and which sources we keep. It is not passed to other clients, benchmarked publicly or used in our marketing.
The source responsible is suspended while we look, you are told rather than left to notice, and volume is reduced instead of substituted with something else. Replacing a bad source with an unreviewed one is how networks lose insurers.
Ask for the numbers for your line.
Tell us the country and the line of business and we will send the measures we track with the context that makes them meaningful.